What is Event Marketing?
Event marketing is the presentation of a themed demonstration to promote your organization, product, service or cause by leveraging in-person engagement. These events can be live or offline, and you can either host or participate in them.
Why is Event Marketing Important?
In today’s competitive business landscape, marketers need to capitalize on every opportunity to present their products and services, build relationships, generate goodwill and earn the trust of customers and prospects. The modern consumer wants to interact with a brand before making a purchasing decision. Compared to other marketing methods, events offer a unique opportunity for people to interact with brands and gain firsthand experience, and, as a marketer, you are in full control of the environment and messaging.
What’s The Impact of Event Marketing?
As you plan for an event, your primary goal should be to make it memorable in order to create a lasting impact. When well-executed, events create a powerful and sustained impression of your brand. Event marketing helps people experience your brand and should be more than just a staged advertisement of what you are offering to customers.
Reasons for Using Event Marketing
- Branding and Awareness
The main reason for hosting or participating in an event is to launch and build your brand. Event marketing gives you an opportunity to express your brand firsthand. This is a perfect platform to share your thoughts and ideas with like-minded people. - Lead Generation
Another key motive for event marketing is to generate leads. During these events, your key demographic is always in attendance. This gives you an opportunity to network with people interested in who you are and what you do. - Customer Engagement and Persuasion
Event marketing offers an unmatched level of customer engagement and gives you a chance for personal interaction to build loyalty. You also get an opportunity to introduce customers to new products and services. - Education
The majority of people attend events to network and gain new insights. As such, they provide an opportunity to impart new knowledge to your audience. At the same time, you can gather a lot of useful information.
SeriousTraders has worked with many companies in event marketing to maximize attendance and business benefits. Call us today to formulate an effective strategy for your event.
