What message are you putting out there? Communicating the right thing is an aspect of public relations that you cannot leave to chance. Today, the competition between companies is intense, and the audience’s attention span is limited. A strong, powerful and engaging message is an absolute essential.
The choice of messaging has helped companies grow and it has also contributed to the demise of some due to ill-advised campaigns. The audience is volatile and its perception of a company can change in a few seconds. You have to be careful and thorough in your communication approach, choosing the message that aligns with your corporate vision, values and beliefs.
A strong corporate message depends on numerous factors. Ask yourself the following questions:
- What is it that you want people to know about your products and services?
- What’s the one thing that distinguishes you from others and makes your brand recognizable?
- What type of reputation do you want for your company?
- Is there any negative publicity that you’ll need to overcome?
Large companies can spend a lot on crafting the perfect corporate message. They employ the services of professional public relations agencies that have extensive experience in the field. We understand the fact that most businesses don’t have the resources needed to carry out such massive campaigns. This is why the SeriousTraders team offers cost-efficient and reliable messaging services that align with the specific needs of each company.
Getting an emotional response from the audience is one of the best ways to boost brand awareness and memorability. Once they connect with a brand, people will immediately think of the respective product or service upon necessity. This is how powerful good messaging can be, and this is what you should be striving to accomplish.
The most successful brands base all of their messaging on extensive self-awareness. They know their strengths and they understand the value of their products and services. This level of self-awareness is an absolute essential for the creation of the perfect message that captures the spirit of a brand.
There are corporate messages that have become iconic over time. You’re probably familiar with these examples:
Covergirl: “Easy, Breezy, Beautiful.”
This slogan focuses on the fact that beauty can be easy, effortless and readily attainable through the selection of the right products.
Kit Kat: “Have a Break, Have a Kit Kat.”
Kit Kat’s message ranks among the most iconic of all times because it reflects the quick and easy deliciousness that the bar provides. The message is simple, easy and memorable, working exceptionally well with the overall Kit Kat branding.
Such messages can do wonders for brand publicity. They deliver measurable results and an ongoing increase in revenue. SeriousTraders understands the importance of choosing the right message, and we can help you communicate who you are in a powerful way.
We will work hard to understand your brand identity and to provoke the specific emotional response that’s desired from your customers. Our marketing professionals have the talent and the experience to carry out a messaging campaign that results in an emotional association, keeping your brand in the audience’s minds for a long time.
