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Increasing your website’s organic traffic is one of the most effective ways to improve your revenues. If your business doesn’t have a corporate blog, you’re going to have a tough time bringing organic traffic to your website. Being active on your blog and creating relevant, valuable content will help your site rank higher in search engines, meaning more visitors and readers. Boost your online presence and brand awareness by creating an engaging blog with relevant content.

Why Blogs Are Important

With so much digital content produced and published every day, consumers are tired of seeing advertisements. A blog is a great way to promote your brand, your products and your business without sales pitches and boring advertisements. With ads popping up on virtually every website we visit, consumers are looking for valuable content, typically in the form of a blog.

A blog allows you to promote your company’s voice through long and short form content that is produced on a regular basis. It’s a great way to break down the professional wall that is so often found in a business setting and can allow your customers to see a more casual side to your brand.

Blogs are also a great way to engage with your customers. By allowing your readers to leave comments on your blog post, you’ll get valuable insight into what your readers want and need from your business. Listen to what your customers are saying and adapt your business accordingly.

One of the hardest parts of developing a quality blog is coming up with content that visitors will want to read. Start by understanding your core business, products and services. Try studying Google Trends in order to understand what your visitors are searching for and create blog topics around those trends. There are plenty of ways to come up with quality blog topics that are relevant and engaging.

Write professionally, but make your blog sound casual and conversational. Adding personality to your blog posts shows your readers that there’s a human behind the screen, which encourages engagement and conversation. Keywords are important for increasing your search engine rank, but stuffing keywords in your post can make your content sound forced and unnatural. Writing naturally will drive reader engagement and will help rank your page higher in search engine results. You should try to keep your keywords at less than two percent of your overall word count.

Part of running a successful blog is scheduling regular posts. While you don’t have to post something every day, you should aim for at least once or twice a week. What’s most important is creating content that is interesting and relevant to what your readers want.