If your goal is to create content that goes viral, you’re going about content creation all wrong. While it may seem like the best way to build your online presence is through creating viral content, the fact is that it’s extremely rare for something to go viral, and, once it does, there’s an overwhelming expectation from your followers to create content like that over and over again.
What’s more realistic is taking the approach that great content development doesn’t have to mean the content goes viral. You’ll be much more successful at growing your follower base by creating relevant, engaging content without focusing on creating something that goes viral. Through messaging and branding, you can create a genuinely engaged following.
By creating content that’s consistent with your brand and message, you’ll foster online growth on your social media accounts. When you create followers and customers that are satisfied with your business, they’ll spread the word about your brand, and, with billions of social media users, word can travel quickly.
It’s always been said that word of mouth is the best form of advertising, and, with social media, that phrase has never been more relevant. The trick is creating a brand image that has a positive reputation and not a negative one.
With so much money spent on marketing, creating messaging and branding that causes your customers to spread the word about your business is well worth the investment. In order to create a meaningful connection with your customers, you need to be ready and willing to engage with them online. Whether they’re leaving a glowing review or negative feedback, always respond to your customers to let them know that they’re being heard.
While you might get lucky and create content that does go viral, the foundation of a successful online presence is made by creating and posting high-quality content on a regular basis. Being consistent in your schedule gives your followers an expectation of when to look for new content on your page. The end goal of focusing on messaging and branding is to create trust between your business and your followers.
One of the worst things you can do for your online presence is to create messaging that is not consistent with your brand’s voice. Once you have a theme and message that works for your business, stick with it and reinforce it whenever you can. From color scheme to copy, consistency is key. When you’re consistent, the images and words that your customers are seeing eventually become synonymous with your brand.
Your followers care about the quality of your content, so take the time to create meaningful, engaging content that your followers will value. Whether it’s a blog post or a video, your viewers will know when there’s little effort put in. Try posting your content on a few major social media channels to increase your visibility online. There are plenty of social media users out there that only stick to one social media platform, so posting to a few social media sites can help grow your following.
While this all sounds fantastic, it’s much easier said than done. The fact is that fostering a consistent and successful brand and message on social media takes a lot of time and effort. If you don’t have the time to promote your brand on social media, the team at SeriousTraders is here to help. From idea generation to content creation, we can help with every facet of your online brand promotion.
