Here are some common questions that you may have about social media for your business.
Should I be using social media for my business?
In short, you should absolutely be using social media for your business. With so many people on social media every single day, there’s no better platform for engaging with your customer base. If you’re not utilizing social media for your marketing tactics, you’re missing out on a potentially massive customer base that may be looking for your exact product or services.
With over two billion registered Facebook accounts alone, social media is essential for improving your online brand presence and growing your business.
What kind of content do I need?
Creating content that is engaging and valuable should always be your top priority. There’s a fine line between not enough information and too much; your viewers seek out content that’s ‘just enough’ to get the message across without being overwhelming. By putting yourself in the shoes of your customers, you’ll start to understand what they’re looking for when it comes to interacting with your brand on social media. Always remember to interact with your customers in a casual, personal way online.
How often do I use social media?
You should be using social media as often as possible. Your brand needs to create a strong presence on social media, which includes creative content as well as breaking news in your business or industry. These two strategies can help increase engagement with your business and brand and create brand loyalty.
Improving your brand awareness is more than just advertising your products and services. It’s creating content that is meaningful and informative. With so much content produced every single day, customers don’t want more advertisements, they want quality content.
Which social media platforms are right for my business?
With so many social media platforms out there, it can be difficult to choose which one or ones you need for your business. The first thing you should assess is the type of content you’re planning on producing. For long-form content and videos, Facebook may be a better option for your business. For short form content or photos, Twitter or Instagram might be best. Successful businesses rotate content forms, meaning it’s a good idea to use a few social media platforms rather than just one.
Next, assess your target audience. If your target audience is young, for example, Twitter and Instagram are the best social media platforms, because a large majority of users are under the age of 35.
Should social media replace other marketing campaigns?
While social media marketing is very important for the expansion of your business, it shouldn’t replace your other marketing campaigns. You should use a social media marketing campaign to supplement your current efforts. Employing traditional marketing tactics such as email, direct mail and print is still a vital piece in your overall marketing strategy.
What should I do if I need help?
We know that crafting an effective social media marketing campaign is much easier said than done. If you need help or have any additional questions about social media marketing, the team at SeriousTraders is here to help. Our team of professionals can transform your marketing campaign and take your social media marketing to the next level.
