When you partner with the team at SeriousTraders, you’re getting the team that helped make our brand what it is today. By using the same techniques that we have used when building our own brand, we’ll be able to craft an effective social media marketing campaign through targeted advertising.
One of the best ways to get your brand in front of potential customers is through Facebook Ads. With over two billion registered accounts, Facebook has the potential to give your brand a global reach.
Using Facebook Ads gives you control over who is seeing your advertisements. The first option when deciding who can view your ad is your “Saved Audience,” or those you select based on location or demographics. You’ll be able to pinpoint your exact target audience and Facebook will ensure that only that group sees your advertisement, meaning that your campaign isn’t wasting money.
The second option is a “Custom Audience,” which is generally those customers who have been to your page before. This option also allows you to narrow down your audience through similar location and demographics filters. The final option is the “Lookalike Audiences” option, which gets your advertisement in front of people who are very similar to your current customer base.
As you can see, Facebook Ads has a very simple yet powerful way to get your advertisement in front of your target audience. With the Lookalike Audiences option, Facebook will even work to locate users whom it feels will enjoy your products and services based on your current customer base.
If your marketing messages aren’t reaching the right people, you’re wasting time and money. Targeted advertisements are much more effective than advertisements without any specific target or guidance. If you’re interested in tapping into the power that is a targeted advertisement campaign, the team at SeriousTraders is here to help.
We have years of experience with targeted advertisements and we understand what works. Let us take over the responsibility of running advertising campaigns, so you can focus on other areas of your business. Our team will create a campaign that is aligned with your brand image, voice and overall business strategies.
To take your targeted advertisements a step further, we’ve developed a Demand Side Platform (DSP) that gives you access to millions of investors across the world. Our system is incredibly simple to use, featuring a user-friendly interface. We can also handle a massive scale, with our systems currently processing over 30 billion requests per day. You’ll get valuable real-time data that will help you understand your current campaign and what you can do to make it more successful.