Wouldn’t it be nice to run a branding campaign that delivers a return on investment of 3,000 percent… that, for every dollar spent, generates $30 in revenues? That’s the happy position in which the financial services company that put up the “Fearless Girl” statue at Bowling Green in New York City found itself. Executed on a budget of around $250,000, the campaign, meant to promote a fund investing in companies with high levels of gender diversity in senior leadership, is estimated to have generated $7.4 million in free marketing across TV, social media and radio. Corporate communications, done well, can become news, which, in the age of social media, means exposure far beyond anything you imagined.
At SeriousTraders, we can help you put together campaigns like that… campaigns that will be remembered. We’ll ensure that your branding has consistency across all communications, as well as the platforms that you use to speak to your target audience. Whether you are creating a brand, launching a new one or planning to boost an existing one, we have the creativity and expertise to help. Moreover, if you are not happy with the current performance of a brand, our industry knowledge allows us to quickly determine what is required for improvement. As a new client, you’ll be happily surprised to discover that we’re often completely familiar with an issue, even before hearing your specific concerns.
Through our experience over many years, we have found that there is a substantial amount of untapped potential within consumer sectors that goes unnoticed by many companies, even large corporations. Indeed, many companies restrict brand growth by overestimating the extent of their competitive position and limiting their campaigns to a narrow consumer group.
The really successful companies know how to market their brands to reach the widest possible audience. In line with this, SeriousTraders will use popular social media platforms such as Facebook, Twitter, and LinkedIn to promote your brand and engage its targeted users. We create powerful, engaging, distinctive messages that deliver your brand’s narrative in a receptively appealing way.
Our highly effective brand strategies address specific goals that include reaching a target audience, increasing brand awareness and advancing sustainable brand growth. These strategies incorporate new concepts geared toward increasing brand loyalty and making your brand stand out from competitors.
No company can afford to rest on its laurels, and all companies must continually reinforce brand value, even with their most loyal customers. SeriousTraders can help you identify what makes you stand out from your competitors and develop a unique value proposition that strengthens and grows your brand.
We have helped many companies across a wide range of industries develop the growth of their brands. Contact us today to discuss how we can help you create more brand awareness through targeted branding campaigns that leverage our proven strategies.