Who better than the CEO or some other senior executive to talk about your company or tell your brand’s story? These are often the people who have created one or the other, perhaps both, and taken the journey from concept to implementation, the ones who have talked the talk and walked the walk. Very few are likely to be as impassioned or as knowledgeable as they are. That passion can deliver a powerful message in support of your company or brand. At SeriousTraders, we know how to capture that enthusiasm and use it to awaken awareness. Interviews offer the opportunity for an emotional connection with investors. They allow the company’s story to be told from a personal perspective, since, in many instances, the CEO is also a founder.
Interviewing a senior executive, key employee or company spokesperson also establishes a level of authority and credibility that makes the marketing message more acceptable and palatable to recipients. Interviews offer a unique way to present information. Viewing them, consumers and investors will be influenced not just by the substantive information they receive, but the facial gestures, body language and delivery of the interviewee. An interview taps non-verbal avenues of communication, which, according to studies, really dominate our communications with each other.
In the 1960s, after a series of studies, Dr. Albert Mehrabian, Professor Emeritus of Psychology at the University of California, Los Angeles, postulated a formula which appeared to apply to face-to-face communication. He found that, generally, our response to a speaker is influenced by words (7%), tone of voice (38%), and body language (55 %).
Often abbreviated as the “3 Vs”, for Verbal, Vocal & Visual, effective and meaningful communication about emotions, requires these three parts of the message to support each other. When they do not, we tend to place greater trust in the non-verbal aspects (93%) than in the words (7%).
Interviews are one way of establishing trust for your brand or company, since it’s easier to trust a person rather than some amorphous entity with a name consisting of just letters. When, through interviews, senior executives are made accessible, the company’s persona is humanized, and it becomes easier for consumers, investors and the public to bestow their trust. For example, in our minds, the distinction Elon Musk and Tesla blurs, for he has become the “face” of the company. We place our trust in the man rather than the company he represents.
An interview should offer more than chit-chat or hype. It should provide new information, relating news of a company acquisition, new product launch, new venture or an update on the company’s growth and progress. SeriousTraders employs a team of communications experts who can help you plan an interview that includes all of the elements essential to getting your message across. We provide an environment that puts interviewees at ease and use interviewing techniques that elicit the best details of your company’s news. Our interviewing skills and professional delivery have been appreciated by numerous company executives, helping them spread their messages and get the intended results.
Our communications team helps you compile a list of pertinent questions that generate the responses you wish to convey. This makes for the recording of a professional and successful interview, which we then distribute to your target audience. Shareholders, potential investors and consumers can hear the news directly from company management, which increases credibility and builds trust.
To accompany an audio interview, SeriousTraders distributes a press release to top-tier financial websites, along with an article covering the highlights of your interview. We have access to more than 5,000 media partners for distribution of your news. These publications include links to your audio interview and other articles on your company. Before mass distribution, our communication experts edit the content to ensure professional presentation and accuracy of information.
SeriousTraders is here to help you tell your story. We have all of the experience and expertise needed to ensure professional delivery of your news and help you increase the value of your brand.
