As communications theorist Marshall McLuhan famously said, “The medium is the messenger,” a cogent reminder that it’s not just what you say, but how you say it. Generally, the way a corporate presentation is delivered and by whom is just as important as the content of the presentation. This means careful planning to ensure that the message and all the key elements align with the brand. Moreover, corporate credentials matter. Informative, inspiring, motivating content may seem stale if the presenter lacks credibility.
It is important that the objectives and goals for the event are established. Clear objectives help to select the presentation design and format best suited for both the content and the audience. Ensure that you include entertaining material and that presenters maintain the right pace for the presentation to avoid audience withdrawal. Keep your audience engaged by encouraging their participation and incorporating visual elements that reinforce the messages. A presentation is not meant to be a sedative.
A presentation, since it is a more formal method of delivery, must dispense with some of the license we tend to enjoy in conversation. It must avoid meandering and be more structured and to the point. Its layout should set the framework for a logical progression of the material. In addition, a presentation, being essentially one-sided, will not be fueled by the feedback of another party. It must generate its own energy through the use of proven rhetorical devices.
If you are planning a corporate presentation and don’t know where to start, SeriousTraders can help you create and organize the entire event. Our team of professionals can supply a range of materials to enhance your presentation, including slideshows, charts, diagrams, videos, digital animation and professionally written content.
We can incorporate visual aids and creative material to capture the attention of your audience and keep them engaged throughout your presentation. Our primary focus is on maximizing the impact of the event to reassure shareholders, attract the attention of potential investors and build trust in your brand.
Through our experience, we realize that there is no one-size-fits-all solution to delivering an effective corporate presentation. At SeriousTraders, we formulate a customized plan specific to your organization that strikes the right balance between informative and entertaining.
If you don’t have a ready-made list of attendees to invite, we advertise your event through the use of social media, press releases, online and offline advertising and other channels. Contact us to learn how we can help you deliver a memorable corporate presentation.