Naming all of the assets that your business possesses isn’t always easy. Many key assets don’t appear on a balance sheet. Trademarks and copyrights are definitely included among these assets. They add a lot of value to the business, and, just like other assets, they need to be protected adequately.
Just like patents, trademarks and copyrights fall under the intellectual property category. A copyright gives the creator rights over the respective piece of art, text, music, video, computer program, advertising campaign or technical sketch. A trademark protects the features of a product. It can be used alongside a product description in an advertising campaign.
Trademarks can also be used to protect your brand’s defining elements. These may include your slogan, tagline, domain name, product names, the design of your website and other elements especially developed for you. The trademark symbol (™) is a mark that can be utilized even if you don’t have official registration, but the registered trademark symbol (®) is only legally available to those who have a registration with the U.S. Patent and Trademark Office.
The TM sign is easy to use when a trademark is unregistered. At the same time, a number of complications may arise from this choice. The sign gives the user common law rights to a trademark. Anyone who is interested in actual registration will have to observe the possible common law rights of someone else. Knowing these rights exist is the first part of the process. Next, a process of discovery will need to take place. This process can be both time-consuming and expensive to carry out.
Moving forward with your public relations and marketing efforts necessitates the development of various brand elements. A logo and a trademark that are brand appropriate will be two of the essentials.
SeriousTraders has helped numerous companies develop a distinctive and memorable brand identity. We can help you navigate the complicated world of trademarks and copyrights. Intellectual property issues can be incredibly challenging to handle, which is why professional assistance will come in handy. Through the completion of the trademarking process, all of your creative assets will be entitled to legal protection.
Do you want to develop a specific mark as your trademark? SeriousTraders can help you build the logo and product designs that are best suited to your brand identity. Contact us today to tell us more about your business and to get the process started.