There’s more to grammar than meets the eye. Yes, being stylistically accurate is important, but grammar is about more than being correct. The quality of our attempts to communicate with others depend a great deal on how carefully we use words. Poor grammar can lead to fallacious reasoning and confusing communication, negatively impacting the credibility that you’re attempting to build.
Your website is the face of your business and needs to portray a professional image of your company. A website with faulty language is like a storefront with drab signage and unappealing window displays. Would you shop there? Probably not. That is precisely what happens when someone visits a website with unprofessional content and poorly written copy. They disengage and search for a competitor’s site that is more appealing.
Many business owners don’t appreciate the value of professional copywriting until they receive communications with poorly written copy. It doesn’t matter how well intentioned the message is, misspelled words and bad grammar create a bad impression on the reader. People end up focusing on the mistake rather than what you have to say.
Words have the power to attract people or drive them away, and they must be chosen carefully to convey the right message. In addition, the right language and tone of a message will generate more traffic and lead to higher conversion rates.
The copy in any communication needs to be clean, clear and well-articulated. Business leaders know the value of lucid communication, both inside and outside the organization.
SEO copywriting includes the use of keywords, or search terms, that search engines use to rank content in their search results pages. It involves a fine balance between creating content that engages and employing the right keywords in headings, subtitles and copy to achieve the highest ranking by search engines. This is essential to driving traffic to your website and converting visitors into customers.
When searching for information on the internet, most people don’t look beyond the first page of search results. It is critical that your content is featured in that space. This demands that all of your copy, including website content, blogs, articles, landing pages and Facebook ads, be written by professionals who are experienced in the art of SEO copywriting.
SeriousTraders has a team of professional writers and SEO experts who write engaging, search engine-optimized copy to generate more leads and convert them into customers. We have helped many companies with our professional copywriting and proofing services. Call us to find out how we can do the same for your business.