Even if you have the most attractive brand in the world, you’ll find it difficult to deliver your message in the absence of a solid online presence. A good website is the starting point of all digital marketing efforts. It has to be beautiful in appearance, functional, informative and in line with the brand that you’re trying to promote. Your corporate website will be the starting point for all kinds of communication, and you cannot underestimate its importance.
More and more companies are working on their online presence. The competition is growing, making it more difficult for you to reach the target audience that you want to address. Estimates suggest that over 1.5 billion websites are already in existence. The Google index features over 48 billion pages. All of this informational clutter prevents a newbie to the digital realm from getting his or her message across.
Search engine optimization (SEO) is imperative to increasing both the popularity and the relevance of your website in search results. A top search engine results page (SERP) position will give you traffic and views. It will help you grow, regardless of your current stage of corporate development.
Complex algorithms determine how a website is going to rank for a keyword of preference. A lot of work needs to be done to improve the quality of your website and your content, as well as to build your online reputation. The rules of the game change all the time as searches become more complex and engines like Google modify their algorithms to address the needs of internet users.
Good website design is one of the important ranking elements, and it also affects the amount of time people will spend exploring your pages. You need beautiful design, user-friendly functionalities and navigation, as well as responsiveness that ensures the usability of the website via a mobile device. Fast loading time and compatibility with all browsers also rank among the design essentials.
SeriousTraders has sufficient experience with content formatting and the key SEO strategies. We know what it takes to transform both your website and your content to give you the best possible results in terms of visibility and engagement.
Apps
A mobile app is incredibly useful for reaching the large mobile crowd. The number of people using their smartphones to access websites is growing all the time. A dedicated app can enhance the experience of a smartphone or a tablet user, which is why you should consider developing one.
The marketing opportunities stemming from app development are numerous. You can improve communication with mobile phone users and increase the amount of time people spend exploring your content.
The benefits of having a dedicated mobile app are numerous, but the most important ones include:
- Increased engagement
- Expanded brand visibility
- Enhanced communication with consumers and prospects
- Creation of an exciting brand experience
- Increased likelihood of personal relationships with customers
Many new apps become available in digital marketplaces every single day. In order to stand out, you need a great concept and stellar execution. SeriousTraders can help you accomplish these goals. Our marketers and developers will work together to define which app will work best for your brand and to develop the project for you.
