Every year, over 10,000 tradeshows are held in the U.S. Has your company ever been part of one?
A tradeshow is an exhibition of products and services put on by companies in a specific industry or sector. Originally meant to be large markets open to the public like the trade fairs of medieval Europe, tradeshows take a number of specialized forms in the modern world.
Some are gargantuan. The China Import and Export Fair held in Guangzhou, China, is said to host over 20,000 vendors and 100,000 buyers. Held twice a year in spring and autumn, it generates about $30 billion in trade for the five weeks it is active. The CES tradeshow in Las Vegas, organized by the Consumer Technology Association, is also large by American standards. CES 2018 had more than 4,400 exhibitors showcasing their products to 182,000 industry professionals, including more than 63,000 from overseas, across over 2.7 million square feet of space.
While tradeshows offer opportunities to strike good deals, trade conferences are an excellent place to strengthen relationships and prospect for clients and customers. They also present a powerful platform to boost brand image by interacting with a variety of constituents, such as investors, customers, suppliers, members of the media and the general public.
Unfortunately, many companies do not employ these robust communication channels, because they do not perceive their value. They may also consider the organization of such events to be too much work, but SeriousTraders can make it easy.
SeriousTraders is a full-service marketing company that provides professional services for conference management and tradeshow organization. We integrate your company’s goals, products and services to create a unique theme for your conference or tradeshow. Our team will source the best speakers and venue for your conference, design your exhibit and take over the organization and management of your events.
Our primary objective is to deliver an outstanding conference or tradeshow experience that achieves your goals, increases brand awareness and generates new business. We incorporate all the latest technology to enhance the impact of conference presentations and tradeshow exhibits in an effort to maximize your return from these events. Tradeshows and conferences also present an exciting opportunity to deliver corporate presentations with recognized keynote speakers.
SeriousTraders has the skills and resources to manage event logistics and provide support throughout an event to ensure that your company gains maximum exposure and benefit. Our professional team will manage the execution of plans to ensure that your conference or tradeshow runs smoothly and costs are kept to a minimum. Give us a call at your earliest convenience.
