As the number of sites and pages on the World Wide Web continues to multiply, it’s getting tougher for people to find your homepage, which has become a proverbial needle in the haystack. To maintain visibility and stay competitive requires the use of every available marketing tool. Savvy marketing employs a variety of tools, such as social media, SEO initiatives, professionally written content and email newsletters, to drive ongoing online sales.
An email newsletter can be a penetrating, persuasive instrument in your marketing toolbox. An effective one works like a rifle, delivering specific content to a targeted readership, rather than like a shotgun, which scatters its shot. You wouldn’t talk about trendy hairstyles when trying to reach business executives nor touch on economic issues if you’re targeting teens, would you? Before you start pumping out content, take some time to find out about your constituents, which can be done by asking a few simple questions. Email newsletters are a versatile medium that can be tailored to a recipient. Taking the time to do so will pay dividends.
Content must be quality, which means you have a deep understanding of your readership and what they care about. Content may either be original or, if not, at least chosen with care, the way a museum director would make the decision to include a piece in an exhibition. Curating must never appear like plagiarism. Credit must be given where credit is due. Original content does not necessarily have to be on issues which haven’t been covered before. If well-reasoned and sincerely held, your opinion or interpretation may have some authority.
Email newsletters are an excellent way to cater to the modern shopper and build customer loyalty by offering specials and discounts online. Branded newsletters can be tailored and distributed to each targeted demographic group. They provide the perfect solution for any business for the regular distribution of news to investors, other stakeholders and consumers.
SeriousTraders has many years of experience in designing and compiling newsletters that deliver results. Give us a call to help you with this marketing drive for your company.